Never change a classic. Refine it.
Refinement strategies: charting the evolution of classic TARA to the Tara. of today
In 1992, Dornbracht launched TARA, a minimalist fitting featuring clean lines – it was precise, uncomplicated and elegant. The progressive concept from sieger design became an archetype of modern-day bathroom fittings; it was often replicated around the world and honoured with numerous international design awards. 15 years later, the classic TARA was modified in light of aesthetic requirements and technological advances.
TARA made history and firmly established Dornbracht as a pioneering manufacturer of high-end fittings and accessories for bathrooms and kitchens. In the nineties, sieger design took the basic function as a starting point to create an all-new form that nevertheless looked like it had been around for generations. With its characteristic cross handle, the fitting helped develop the bathroom into an aesthetic living space. Over the years, TARA became a true classic in its own right – however, in order to retain their foothold in the market, even classics need to reinvent themselves and some pretty searching questions have to be posed. But was a complete overhaul, or subtle modification, in order for the new development?
For Michael Sieger, it was a question of weighing up the advantages of a new archetype or new product against a reworking of the cross handle fittings. It was agreed that the classic would not be changed, but refined. The diameters of the handles and collars were reduced, and the tap slightly lengthened to appear slimmer, more upright and more delicate, all the while retaining its charm. The sharpened contours underscore the geometric, symmetrical and clean forms, and the contemporary interpretation and refinement also spread to the typeface, which went from TARA to Tara.
New products for washstands and showers further stress the model’s ongoing evolution. Examples of this are the free-standing Tara. single-hole mixer fittings for washstands and the new shower bar that is almost as high as the ceiling. With the special Tara. Black Edition and Tara. White Edition, the fittings are available in black matt and white matt finishes for the very first time. And last but not least, the evolution undergone by Tara. is also evident in numerous technological refinements, including a plastic aerator that has been delivering more powerful streams since 2007.
Picture Copyright: Dornbracht
Photography: Thomas Popinger, Günther Jurczik
Communication Concept, Creation and Architecture for Dornbracht: Meiré und Meiré