SIEGER

The Good Life – the premium brand by sieger design

In 2025, we are celebrating 20 years of SIEGER. Motivated by their passion for craftsmanship and the beautiful things in life, Christian and Michael Sieger launched their own brand in 2005. Alongside diverse agency projects, selected products are created under the SIEGER brand name, “objects that are destined to become personal favourites and everyday companions, often accompanying their owners for many years – any time and any place where they enjoy the good life”.

SIEGER is known for its love of life-affirming colours, exceptional designs and exclusive partnerships. The porcelain items from SIEGER by FÜRSTENBERG are produced in Germany at Porzellanmanufaktur FÜRSTENBERG, in whose studios every single piece is made by hand. Collections like the MY CHINA! dinner service and Sip of Gold champagne tumblers can be found across the globe, in private apartments, five-star hotels, restaurants and luxury yachts.

In spring 2024, we unveiled our first bag collection with the Hamburg-based label Souleway: SIEGER by Souleway. Ethically and sustainably handmade in Germany, the high-quality canvas bags come in four iconic formats and extravagant designs, and feature a host of smart functions.

For the launch and expansion of our SIEGER brand, we have strengthened the agency team and created new interdisciplinary structures. Our agency partners also benefit from the expanded expertise, the international market and distribution knowledge, the network and synergies.

20 years of SIEGER

Special moments deserve to be celebrated! To celebrate this year, we have given a fresh look to a selection of items from SIEGER by FÜRSTENBERG as part of a limited anniversary collection. A titanised surface lends The First 20 Years Collection a metallic shimmer that appears in different shades depending on the light. The collection includes coolers, tumblers and an individual fragrance vase.

And because the right music makes celebrating even more fun, we’ve put together our Spotify playlist ‘Good Life Grooves’, which we would be delighted to share with you. A great atmosphere from happy hour to party time!

Good Life Grooves
Spotify playlist

Go to the SIEGER website
www.sieger-germany.com