Communication | Feinbrennerei Sasse

Finest-quality spirits from Münsterland

Cross-channel brand development for the distillery Feinbrennerei Sasse

A commitment to quality and a deep appreciation of branding and design – these are two things we have in common with Feinbrennerei Sasse, a highly successful distillery based in Schöppingen in north-west Germany. Those shared values have formed the basis for a close, multi-pronged partnership. We are now the distillery’s lead agency, with responsibility for brand development, visual communication and interior architecture.

We first worked together on the packaging design for the limited-edition Gepflegter Freitagsdrink collection – a small series of premium handpicked spirits, presented in exquisitely designed bottles. Following this initial collaboration, we went on to manage all aspects of the brand’s communications.

Feinbrennerei Sasse’s spirits have won multiple awards. They are made by hand with an uncompromising commitment to quality and craftsmanship at the company headquarters in Schöppingen, where every single product must meet the high standards set by owner Rüdiger Sasse. The brand’s products are ubiquitous in the surrounding Münsterland region: its iconic Lagerkorn, the summery-fresh aperitif Amérie, non-alcoholic gin alternatives and sublime vintage brandies.

We gave the distillery brand a visual makeover – starting out with a full logo relaunch and sharpening up the narrative and visual identity. The relaunched website, new packaging designs for many products and new brochures help make the brand’s quality promise tangible at all touchpoints.

Having delivered these projects, we were also the obvious choice to take charge of interior architecture and design for the flagship store Sasse am Dom. Located on the cathedral square in central Münster, the store provides a showcase for the brand’s commitment to regional ingredients, craftsmanship and premium quality.

A multifaceted partnership that’s continuing to expand – based on a shared appreciation of discerning quality and style.

Spirit bottles Gepflegter Freitagsdrink

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