The Livø brand was designed in-house by RITZENHOFF AG. The products are characterised by authentic materials, a delicate formal style and friendly, natural colours. They include – for example – plates, bowls, tableware accessories and placemats. Delicate-looking cylindrical vases, designed by sieger design in keeping with the brand style, supplement the collection. They look like apothecary bottles, but have been interpreted in a highly original way. The thin-walled vases in high-quality borosilicate glass come in four different sizes. The lightness of the material is also reflected in the cylindrical vases’ streamlined forms and delicate pastel shades. The copper-coloured metallic coating adds modern flair to any interior.
Communication: corporate design, print and POS concept
sieger design has developed a coherent, authentic brand image and corporate design for Livø. The logo, a stylised house, and the slogan “Feel at Home” were created as part of a comprehensive brand story. The visual style and all communication materials convey the unique lightness of Nordic styles while creating a connection with the brand’s birthplace, Sauerland – combined with a yearning for Scandinavia. As well as high-quality print documents such as the image brochure, sieger design also drafted the new website and provided crucial creative impetus for its implementation. The agency team also developed a flexible POS system so the products can be showcased in-store, once again with Livø’s stylised house logo as the key element.
Architecture: trade fair stand-in-stand concept
For the premiere of Livø at Ambiente 2017, sieger design developed a trade fair stand-in-stand concept that adapts and reinterprets pre-existing presentation elements. In keeping with the brand story and the slogan “Feel at Home”, the stand uses forms and materials from Scandinavian kitchens, such as light-coloured wooden flooring and lightweight tables made of natural wood, to create an experience that feels like someone’s home.
Public relations: press materials
sieger design developed informative, attractive press documents for an attention-grabbing market launch and beyond. High-quality images and modular texts describing product benefits are perfectly designed so they can be seamlessly used by editors of trade and consumer media.
Copyright: Livø, sieger design